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Descriptive analytics ask about the past. They want to know what has been happening to the business and how this is likely to affect future sales. Predictive analytics ask about the future. These are concerned with what outcomes can happen and what outcomes are most likely.

## What is difference between predictive and descriptive model?

A descriptive model will exploit the past data that are stored in databases and provide you with the accurate report. In a Predictive model, it identifies patterns found in past and transactional data to find risks and future outcomes.

## What is descriptive data analytics?

Descriptive analytics is the interpretation of historical data to better understand changes that have occurred in a business. Descriptive analytics describes the use of a range of historic data to draw comparisons. … These measures all describe what has occurred in a business during a set period.

## What is an example of descriptive analytics?

Examples of descriptive analytics include KPIs such as year-on-year percentage sales growth, revenue per customer and the average time customers take to pay bills. The products of descriptive analytics appear in financial statements, other reports, dashboards and presentations.

## What is meant by predictive analytics?

Predictive analytics is a branch of advanced analytics that makes predictions about future outcomes using historical data combined with statistical modeling, data mining techniques and machine learning. Companies employ predictive analytics to find patterns in this data to identify risks and opportunities.

## What is the best tool for predictive analytics?

In alphabetical order, here are six of the most popular predictive analytics tools to consider.

- H2O Driverless AI. A relative newcomer to predictive analytics, H2O gained traction with a popular open source offering. …
- IBM Watson Studio. …
- Microsoft Azure Machine Learning. …
- RapidMiner Studio. …
- SAP Predictive Analytics. …
- SAS.

## Is classification descriptive or predictive?

In simple words, descriptive implicates discovering the interesting patterns or association relating the data whereas predictive involves the prediction and classification of the behaviour of the model founded on the current and past data.

## What is descriptive analysis used for?

Descriptive Analysis is the type of analysis of data that helps describe, show or summarize data points in a constructive way such that patterns might emerge that fulfill every condition of the data. It is one of the most important steps for conducting statistical data analysis.

## How does descriptive analysis work?

Descriptive analytics uses two key methods, data aggregation and data mining (also known as data discovery), to discover historical data. … These data sets are then used in the data mining phase where patterns, trends and meaning are identified and then presented in an understandable way.

## What are the 4 types of analytics?

Four main types of data analytics

- Predictive data analytics. Predictive analytics may be the most commonly used category of data analytics. …
- Prescriptive data analytics. …
- Diagnostic data analytics. …
- Descriptive data analytics.

## What is predictive analytics in business?

Predictive analytics is the use of data to predict future trends and events. It uses historical data to forecast potential scenarios that can help drive strategic decisions.

## How are predictive analytics commonly used?

Predictive analytics are used to determine customer responses or purchases, as well as promote cross-sell opportunities. Predictive models help businesses attract, retain and grow their most profitable customers. Improving operations. Many companies use predictive models to forecast inventory and manage resources.

## What are the 3 types of analytics?

There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell us what has already happened; predictive analytics, which show us what could happen, and finally, prescriptive analytics, which inform us what should happen in the future.

## How is predictive analysis done?

Predictive analytics is the process of using data analytics to make predictions based on data. This process uses data along with analysis, statistics, and machine learning techniques to create a predictive model for forecasting future events.

## Why predictive analysis is important?

Predictive analytics are used to determine customer responses or purchases, as well as promote cross-sell opportunities. Predictive models help businesses attract, retain and grow their most profitable customers. Improving operations. … Predictive analytics enables organizations to function more efficiently.

## What is predictive analytics explain with an example?

Predictive analytics models may be able to identify correlations between sensor readings. For example, if the temperature reading on a machine correlates to the length of time it runs on high power, those two combined readings may put the machine at risk of downtime.